Automatic Product Import for Shopware 6

Variants, Metadata, Images & More – Fully Automated in Shopware 6

Shopware 6 brings many new features – but also new challenges, especially when managing data via the REST API.
In this project, we developed a fully automatic product import solution for a large B2B tool distributor that not only fills individual fields but imports complete, sales-ready variant products into the storefront – including images, descriptions, prices, categories, and attributes.

Import Source? Excel, CSV, XML, JSON, or API – Everything Is Possible

The product data was provided in an Excel file for this project – but the approach works with any structured data source:

✅ Excel / CSV
✅ XML / JSON
✅ REST APIs (e.g. from ERP, PIM, or supplier portals)
✅ FTP imports or email attachments
✅ Custom data sources

We transform the data before import to make it fully Shopware-compliant – regardless of the original format or condition.

Shopware 6 Variants Not Displayed in Storefront?

A common stumbling block: variant products that are technically created correctly but do not show up in the frontend.For this customer, we developed an automated solution that ensures:Every variant is correctly linked, activated, and appears in the storefront – no manual adjustment needed.

From Incomplete Raw Data to Clean Product Structure

Supplier data often lacks something: product texts are incomplete, meta descriptions missing, prices need conversion or categorization.
We automatically clean, transform, and enrich the data so Shopware can process it flawlessly – reliable, scalable, and repeatable on demand.

Conclusion: Save Time, Avoid Errors, Scale Efficiently

With our solution, we automate the entire product import for Shopware 6 – from any data source and with full Shopware functionality.No more manual data entry. No more faulty variants. No more frustration.

Start your automatic article creation for Shopware 6 with us